What pages does a plumbing website actually need?
Not thirty. The right five to eight pages do more for a plumber than a sprawling site nobody maintains. Here is the structure that books jobs.
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What pages does a plumbing website actually need?
Not thirty. The right five to eight pages do more for a plumber than a sprawling site nobody maintains. Here is the structure that books jobs.
The instinct is to add pages. More services, more topics, more is better. For a local plumber, the opposite is true. A tight site that loads fast and answers the homeowner's question beats a thirty-page site that goes stale by the second month.
Here is the core structure, in priority order.
The pages every plumbing site needs
- Home. Who you are, where you work, the phone number above the fold, and one clear next step. A homeowner should know within five seconds that you handle their problem in their area.
- Services. Either one strong page or a short hub linking to your main jobs - drain cleaning, water heaters, leak repair, repiping, emergency service. Each describes the problem in the homeowner's words, not trade jargon.
- Service area / town pages. The pages that win "[service] in [town]" searches. One per town you genuinely want to drive to. This is where local ranking is won or lost.
- About. License number, years in business, a real photo of you or the crew. This is the trust page that closes the referral.
- Reviews / testimonials. Recent, specific, ideally pulled live from Google. Proof beats promises.
- Contact. Phone, a short form, service hours, and emergency availability. Tap-to-call on mobile.
The pages worth adding once the core works
- Emergency plumbing - a fast-loading page for the burst-pipe-at-night searcher who decides in seconds.
- Financing - if you offer it, the big jobs (repipe, sewer line) close better with a payment path visible.
- A small set of job galleries - before-and-after photos of real work.
Pages most plumbers do not need
- A blog you will not maintain. An abandoned blog looks worse than no blog. Only commit if you will keep it fed (or have someone do it).
- A page for every micro-service. One faucet-repair page is fine. Twelve near-identical pages dilute each other.
- A long company-history essay. Homeowners want to know you are licensed and reachable, not your founding story.
Why structure matters more than page count
Every page should map to a thing a homeowner searches and a job you want. Service pages catch "what's wrong." Town pages catch "near me." The About and Reviews pages convert the visitor a referral or the map sent your way. That is the whole machine - five to eight pages, each with a job.
When we build a plumbing site, we start from this skeleton and shape it to the jobs and towns that pay best for that specific business. Flat $5,998, first 90 days hosting free, about 7 business days. You bring the jobs and the towns; we build the structure that ranks for them.
<!-- related-reading -->Related reading
- How to write service pages that rank
- Do I need a separate page for each town I serve?
- What makes a plumbing website convert?
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