Field notes
No fluff - websites, Google Business Profile, local search, and what actually moves the needle when you run a service business.
A review with a photo of the finished job is worth several plain ones. Here is how to make it part of every job, without nagging customers.
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Both matter, but they are not equal in speed or cost. Here is the right order for a plumber or roofer starting from scratch.
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Not thirty. The right five to eight pages do more for a plumber than a sprawling site nobody maintains. Here is the structure that books jobs.
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Your roofing site might look fine and still lose homeowners before they call. Here are the seven mistakes we see most - and how to spot them on your own site.
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It is free, it takes about fifteen minutes, and it is the highest-return thing a local contractor can do online. Here is exactly how.
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Reviews are the strongest free signal in local search, and most contractors leave them on the table. Here is a system that actually gets them.
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Almost every homeowner who finds you is on a phone. If your site takes six seconds to load, most of them are gone. Here is what causes it and what to do.
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Traffic is useless if it does not call. Here are the specific elements that turn a visiting homeowner into a booked job.
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"Plumber near me" is the search that matters most for a local trade. Here is what actually determines whether you appear for it.
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Word of mouth got you here. Here is what a website actually adds once referrals plateau - and when it is honestly not worth it yet.
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Quotes for a contractor website run from free to $20,000 for the same business. Here is how to read the price and know what you are actually buying.
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Shared leads from a broker get expensive and you compete with four other roofers on every one. Here is how to build a lead source you own.
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You search your own company and barely find it. Here are the usual reasons a contractor is invisible in local search - and which ones you can fix this week.
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Wix and Squarespace are cheap and real. So is the cost of 40 hours you do not have. An honest comparison for plumbers and roofers.
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When the next step is an appointment, not a phone tag, the site structure changes. A walkthrough of one wellness build.
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A flat design fee, a fixed delivery window, and clear boundaries. Here is how to evaluate whether that model fits your business.
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Fifteen minutes on your Google Business Profile often beats a month of website tweaks. Here is what to fix first.
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